Berlin / Munich, 6 March 2014 - Regine Sixt received the Gold City Gate
tourism film award at the International Tourism Exchange (ITB) in Berlin for a
lavishly produced video. She is the only participant ever to win the renowned
award three times in a row. The global mobility provider’s new 2014 image film
took first prize in the ‘Economy’ category, beating some major international rivals.
Regine Sixt produced the film together with agency Opium, producer Jörg Zuber
and her team at Sixt, and she directed it herself.
Regine Sixt and Jörg Zuber received the prize from Wolfgang Jo Huschert,
President of the Jury and Chairman of the Federal Association of German Film
and AV Producers at a festive event during the ITB. A total of 90 films from 29
countries had entered the competition. According to the jury, Sixt’s lavishly
produced image film presented the company’s comprehensive mobility solutions
in the fresh and bold way they have come to expect of the firm. The video was
especially convincing in terms of its visual design, musical emphasis, emotional
effect, conveying of information and general concept.
The Golden City Gate award is presented annually at the ITB in Berlin, and is the
only tourism film award in Germany. The contest involves videos about cities,
local authorities, economic regions, hotels, airports, ocean carriers, and the
tourism industry. The jury is made up of numerous representatives of big-name companies and institutions and the audience includes ministers, ambassadors
and decision-makers from the tourism industry.
Regine Sixt: “I am very pleased to have received this unique award. The Golden
City Gate award is, like Sixt itself, a permanent fixture at the world’s biggest
tourism trade fair and demonstrates the creative potential of all the international
entrants. So it is all the more gratifying for myself and my team to have won the
prize three times in succession. It motivates me especially to keep making videos
that tell our customers creatively at our counters worldwide about all the things
Sixt can do.”
Headquartered in Pullach near Munich, Sixt SE is a leading international provider of premium
mobility services for business and corporate customers as well as private travellers. Sixt is
represented in more than 100 countries around the world and is continually expanding its presence.
Sixt is the only international provider to develop flexible and tailored concepts for its customers that
integrate rental, leasing, car sharing and limousine service products. Strengths such the high
number of premium brands in the vehicle fleet, employees’ consistent focus on service and good
value for money have enabled the company, which was founded in 1912, to establish an excellent
market position. The company collaborates with prestigious hotels, popular airlines and a range of
renowned service providers from the tourism industry. The Sixt Group generates sales revenues of
EUR 1.6 billion (2012).
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