Berlin, 5 March 2014 – Sixt, the global provider of high-quality mobility services, and IBEROSTAR, one of Spain’s leading hotel groups, will soon be working closely together. At the ITB International Tourism Exchange the two companies agreed to run mutual marketing in various different areas.
In the online area, Sixt and IBEROSTAR will inform their users about their respective partner’s attractive offers on banners and newsletter ads. Integrating IBEROSTAR onto the www.sixt.es website will make it easy for travellers to book hotel rooms and rental cars using an online interface. In the media, short reports in the Go Sixt and Star Magazine IBEROSTAR travel publications will present the partner companies. Sixt stand-up room displays in hotels, and IBEROSTAR mirror hangers in cars, will draw attention to product and price specials. Furthermore, selected IBEROSTAR hotels will feature Sixt rental stations where customers can rent high-quality premium vehicles or make use of Sixt’s chauffeur service. Shared events complete the joint venture, such as the presentation of showcars at hotel events and short corporate trips, on which both companies can present their products and services to prospective business customers.
Headquartered in Pullach near Munich, Sixt SE is a leading international provider of premium mobility services for business and corporate customers as well as private travellers. Sixt is represented in more than 100 countries around the world and is continually expanding its presence. Sixt is the only international provider to develop flexible and tailored concepts for its customers that integrate rental, leasing, car sharing and limousine service products. Strengths such the high number of premium brands in the vehicle fleet, employees’ consistent focus on service and good value for money have enabled the company, which was founded in 1912, to establish an excellent market position. The company collaborates with prestigious hotels, popular airlines and a range of renowned service providers from the tourism industry. The Sixt Group generates sales revenues of EUR 1.6 billion (2012).
IBEROSTAR Hotels & Resorts is the holiday hotel chain established in Palma de Mallorca (Balearic Islands, Spain) by the Fluxá family in 1986. Part of GRUPO IBEROSTAR and one of the leading companies in the Spanish travel industry, IBEROSTAR Hotels & Resorts has a very successful 50-year history. Owning more than 100 four- and five-star resorts in 13 countries around the world, this hotel chain offers the best choice of wonderful places for holidays and breaks, leisure trips and corporate events in the most important travel destinations in Spain, the Mediterranean or the Caribbean.
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