Sixt enters into comprehensive alliance with the Steigenberger Hotel Group

Berlin, 7 March 2014 – Sixt, the global provider of high-quality mobility services,
and the Steigenberger Hotel Group, one of Europe’s leading hotel operators,
concluded a far-reaching alliance during the ITB International Tourism Exchange
in Berlin and signed a one-year cooperation agreement. This agreement
envisages joint marketing using a variety of channels. Visitors to the Sixt and
Steigenberger Hotel Group websites are told about the partnership and there are
links to the partner websites. As a trial, Sixt will be integrated into the hotel
booking process. Once guests have finished reserving their rooms they will be
able to book the vehicles of their choice quickly and easily in just a few clicks on
the and sites. In InterCityHotels,
ads running on flatscreens and other materials will tell guests about attractive Sixt
offerings and a range of special promotions they can enjoy. Sixt customers will be
informed about special offers at InterCityHotels and Steigenberger Hotels and
Resorts on mirror hangers, in newsletters and in the Go Sixt customer magazine.
The agreement also envisages close integration into both companies’ social
media activities.

Regine Sixt: “We are very pleased to have found a partner in the Steigenberger
Hotel Group, one of Europe’s leading hotel groups. Our company’s customers
can now book their travels even more easily, and enjoy the excellent service that
Sixt and Steigenberger both offer.”

Puneet Chhatwal, CEO of Steigenberger Hotels AG:
“Rental vehicles have always been an important part of travel. To us, Sixt is the
ideal partner with whom we can offer our guests even more service and benefits
when they travel.”

About Sixt:
Headquartered in Pullach near Munich, Sixt SE is a leading international provider of premium
mobility services for business and corporate customers as well as private travellers. Sixt is
represented in more than 100 countries around the world and is continually expanding its presence.
Sixt is the only international provider to develop flexible and tailored concepts for its customers that
integrate rental, leasing, car sharing and limousine service products. Strengths such the high
number of premium brands in the vehicle fleet, employees’ consistent focus on service and good
value for money have enabled the company, which was founded in 1912, to establish an excellent
market position. The company collaborates with prestigious hotels, popular airlines and a range of
renowned service providers from the tourism industry. The Sixt Group generates sales revenues of
EUR 1.6 billion (2012). 


About Steigenberger Hotels and Resorts:
The Steigenberger name has stood for top-class European hotels, incomparable hospitality and
exquisite service for over 80 years. Steigenberger’s great hotel culture, which has grown out of a
mature symbiosis of tradition, experience and a flair for the unusual, perfectly fulfils every guest’s
highest expectations. Experience a unique philosophy of hospitality and leave everyday cares far
behind. Sense the fascination of the big city and experience its art, cultural pleasures, extensive
shopping boulevards and unforgettable events. Everywhere you go you can expect lovingly handselected
furnishings, rooms with top-class facilities, select cuisine, and of course the full care and
attention of our staff.

About InterCityHotel:
Here today, there tomorrow – but always at the centre of everything.
From Freiburg to Kiel, from Düsseldorf to Dresden – InterCityHotels await you at more than 30
notable destinations across Germany and Austria. They boast a comfortable ambience and
modern, functional facilities. Exceptional surroundings too: their central locations make
InterCityHotels the ideal starting-point for sightseeing, business, and extended shopping trips.
The FreeCityTicket included with each room provides you with perfect mobility during your entire
stay. This special allows you to explore the local town or region completely freely and flexibly, and
with a clean environmental conscience.

Further information:

Lighthouse Towers, Jankovcova 2c,

170 00 Praha 7
ICO: DIC: CZ 62912691
+420 266 007 011 +420 266 007 054 (reception)