Berlin, 6 March 2014 – It is now even easier to quickly and conveniently select
the Sixt vehicle of your choice using your smartphone or tablet. From now on, as
Sixt announced at the ITB International Tourism Exchange in Berlin, upmarket
Sixt rental cars can be booked in just a few clicks using the popular ‘Travel Guide
by Worldhotels’ app. This app, developed by Worldhotels, one of the world’s
leading groups for independent hotels, is available for free at the iTunes Store
and Google Play. Designed as a modern online travel guide, it offers
comprehensive services ,for example a currency convertor, flight information,
hotel ratings, and news feeds – all of the main information that demanding
travellers need before, during and after their journeys.
By integrating a booking option, Sixt has intensified its alliance with Worldhotels,
which has been successfully ongoing for several years. Over the coming months
they plan to roll out joint marketing activities, booking discounts and local
collaborations by means of a range of other campaigns online and offline.
Robert Theml, Director Product Management at Sixt: “We are working hard to
make it as easy and quick as possible for our customers to book Sixt rental cars.
To achieve this, we continuously develop ground-breaking online and mobile
services. Booking Sixt rental cars using our partner Worldhotels app is an
excellent example of how successful our efforts have been.”
Kerstin Steinberg, Director of E-Marketing at Worldhotels: “Our objective is
to reach guests through different channels. When we developed our app it was
therefore clear to us that we wanted to connect together different areas of our
online marketing strategy so as to offer our guests an app which would give them
something genuinely different and would accompany them constantly on their
Headquartered in Pullach near Munich, Sixt SE is a leading international provider of premium
mobility services for business and corporate customers as well as private travellers. Sixt is
represented in more than 100 countries around the world and is continually expanding its presence.
Sixt is the only international provider to develop flexible and tailored concepts for its customers that
integrate rental, leasing, car sharing and limousine service products. Strengths such the high
number of premium brands in the vehicle fleet, employees’ consistent focus on service and good
value for money have enabled the company, which was founded in 1912, to establish an excellent
market position. The company collaborates with prestigious hotels, popular airlines and a range of
renowned service providers from the tourism industry. The Sixt Group generates sales revenues of
EUR 1.6 billion (2012).
Worldhotels is a global brand which brings together some of the world’s most remarkable hotels. Its
slogan is ‘Where Discovery Starts’, and it aims at business and holiday travellers looking for
authentic local experiences when choosing their hotels. The Worldhotels portfolio includes almost
500 hotels at 250 destinations in 65 countries across the world. www.worldhotels.com
Adress: Lighthouse Towers, Jankovcova 2c, 170 00 Praha 7
Phone: +420 266 007 011 +420 266 007 054 (reception)
DIC: CZ 62912691